Peer Review Guide: The PoC Launch Kit¶
Objective 🎯¶
The goal of this peer review is to practice the essential professional skill of giving and receiving constructive feedback. As you prepare to enter the business world, you will constantly be asked to evaluate the work of your colleagues and, in turn, have your work evaluated by them.
This exercise provides a structured opportunity to:
- Refine your critical eye by analyzing how other teams approached the same challenge.
- Learn from your peers by seeing their unique solutions and communication styles.
- Practice delivering feedback that is specific, actionable, and professional.
Timeline, Logistics, & Grading¶
- Due Date: See Canvas.
- Process: During the last week of class, each student will be randomly assigned two other teams' projects to review. Relevant links will be provided in Canvas.
- Submission: You will submit your feedback for each team via Canvas. The feedback will be shared with the reviewed team after grades are finalized.
- Grading: This is an individual task, but you are encouraged to discuss it as a team. Each student who submits two thoughtful reviews will receive 5 points (on a Complete/Incomplete basis) toward their final course grade.
The Review Framework¶
For each of the two teams you are assigned, you must review their "Launch Kit" (their video and their quick-start guide) and answer the following questions in the submission form.
Instructions: Use this rubric to evaluate each of the two "Launch Kits" assigned to you. The goal is to provide specific, constructive feedback that will help the other team understand what they did well and how they can improve. Fill out one of these for each team you review and submit it via the provided form.
The Video Pitch¶
10 Points Total
| Criteria | Excellent | Good | Needs Improvement |
|---|---|---|---|
| Clarity of Purpose (4 pts) |
4 pts The business problem and the AI solution were explained with exceptional clarity. The video's core message was immediately understandable. |
3 pts The problem and solution were clear, but could have been explained more concisely or directly. |
1-2 pts The purpose of the product was confusing or not well-defined in the video. |
| Persuasiveness (4 pts) |
4 pts The video was highly compelling and effectively demonstrated the product's value. It made a strong case for user adoption or sponsorship. |
3 pts The video showed the product's value, but the "wow" factor or call to action could have been stronger. |
1-2 pts The value proposition was weak or unclear. It was not persuasive. |
| Professionalism (2 pts) |
2 pts The video was polished, with clear audio, good pacing, and professional-looking visuals and editing. |
1 pt The video was generally well-produced but had minor technical issues (e.g., inconsistent audio, awkward edits). |
0 pts The video had significant technical issues that were distracting and made it hard to watch. |
Written Feedback for the Video¶
-
What was the single strongest element of their video pitch? (Provide a specific, positive comment.)
-
What is one specific, actionable suggestion you have for how they could make their video even more effective? (Provide a constructive suggestion for improvement.)
The Quick-Start Guide¶
QUICK_START.md: 10 Points Total
| Criteria | Excellent | Good | Needs Improvement |
|---|---|---|---|
| Clarity for User (5 pts) |
5 pts The guide was exceptionally easy to follow. The language was simple, clear, and perfectly suited for a non-technical first-time user. |
3-4 pts The guide was mostly clear, but some steps might be slightly confusing or contained minor jargon. |
1-2 pts The guide was difficult to understand, with missing steps, confusing language, or technical jargon. |
| Effectiveness (5 pts) |
5 pts After reading the guide, I feel very confident I could use the app's key features successfully and without frustration. |
3-4 pts After reading the guide, I am fairly confident I could use the app, but I might still have a few questions. |
1-2 pts After reading the guide, I am still unsure how to perform the core tasks described. |
Written Feedback for the Quick-Start Guide¶
-
What was the most helpful instruction or feature in their guide? (Provide a specific, positive comment.)
-
What one part of the guide was the most confusing or could be simplified for a new user? (Provide a constructive suggestion for improvement.)
Rubric¶
What "Complete" Means (5/5 Points)
To receive a "Complete" grade for this assignment, your submission must meet these three criteria:
- ✅ Timeliness: You submitted reviews for both of your assigned teams by the deadline.
- ✅ Completeness: You answered all of the scaled and open-ended questions in the review framework for each team.
- ✅ Thoughtfulness: Your open-ended feedback is constructive and specific. A response like "it was good" is insufficient. Your feedback for each artifact must include at least one specific point of praise and one actionable suggestion for improvement.